Facebook Pay comes to third party online shopping platform

Facebook Pay is taking on another online shopping platform, starting with e-commerce platform Shopify. Through this, it will help businesses ensure a seamless checkout experience for their customers on their website. Currently, the Facebook Pay system is available to users on its main platform as well as WhatsApp and Instagram.

The company said starting this August, businesses in the US that use participating platforms will have the ability to enable Facebook Pay as a payment option directly on their website, allowing their customers to redistribute their payment information. Will get the ability to speed through checkout without entering.

We are beginning the rollout with Shopify merchants and expect to expand availability with more platforms and payment service providers over time, the social network said.

People already use Facebook Pay to send money, shop, donate, and more on the Facebook apps and services.
Facebook Pay has been designed to help businesses increase conversions by giving customers a low-friction and mobile-friendly way to pay online, the company said.
It said, payment details are encrypted and stored securely, eliminating the need for businesses to manage customers’ card or bank account numbers.

The card and bank account numbers that people provide will not be used to personalize their experience or inform the advertisements they see.
Shopify partnered with Facebook in February to bring its checkout and payment processing system — Shop Pay — to Facebook and Instagram.
Facebook last month rolled out the ability for Messenger users in the US to take advantage of QR codes and payment links when they want to send or request money with Facebook Pay, even if they’re not connected to Facebook.