German car manufacturing company Mercedes-Benz will now sell director cars to Indian customers. That is, customers will not have to go to any dealer to buy a car. The company had announced the ‘Retail of the Future’ (ROTF) business model for the Indian market in June this year. Now the company has officially launched it. India is the fourth global and the first CKD market to implement ROTF.
Martin Schwenk, Managing Director and CEO, Mercedes-Benz India, said at a virtual event that ROTF is a unit-customer-centric business model that caters to the growing trends of our customers. Strengthens the market by mitigating the financial and operation risk of our franchisee partners. Now the Franchisee Partners will compete to provide an absolutely excellent experience to the customers.
More than 1700 bookings received through ROTF
Mercedes-Benz has already received over 1,700 bookings through ROTF in the beta phase. This new business model is limited to the sale of new cars only. The Company will also be responsible for processing and fulfilling customer orders. The company said that the price of the cars will be uniform across the country. ROTF can lower the value of the car for the customer.
Booking will be done with a token amount of Rs 50,000
Customers are now going to have direct access to the National Stock. For the first time, the company will give a Vehicle Identification Number (VIN) number to the customers during the order booking phase to maintain transparency. Once the customer finds the vehicle of his choice in National Stock, they can book with a token amount of Rs 50,000. The order will be completed in the next 14 days.