Uttarakhand: House of Himalayas should develop as a big brand, CS gave instructions

A meeting of the Board of Directors of House of Himalayas was held in the Secretariat on Tuesday under the chairmanship of Chief Secretary Anand Bardhan. During the meeting, the Chief Secretary said that House of Himalayas should be developed as a big brand.

House of Himalayas should be developed as a big brand
The Chief Secretary said that to maintain the identity of House of Himalayas, special attention should be paid to the quality of its products. For this, a standard of quality of each product should be set. CS said that to increase the benefits of GI tagging, the quality of its products as well as adequate supply should be ensured. For this, he directed to coordinate with other related departments including agriculture.

Emphasis should be given on marketing: CS
Chief Secretary Anand Bardhan said that to get recognition for House of Himalayas, emphasis should be given on its branding and marketing. He said that along with selling through e-commerce and its website, outlets should be increased in other states. Along with this, new products should be continuously added in handloom and handicrafts.

House of Himalayas will promote hill farming
Secretary Radhika Jha said in the meeting that the aim of House of Himalayas is to make farming profitable in hilly areas by providing high premium to the farmers for their produce. The secretary said that while promoting the supply chain of agriculture and products from the hilly region, the farmers of Uttarakhand are being benefited from the authentic and premium quality products of the state.