Jamun was exported for the first time to London
Due to the increasing health awareness and anti-diabetic properties among people around the world, black berries have been exported to London for the first time from the country. The export of the first successful consignment of Jamun from Uttar Pradesh to London has opened up the possibilities of cultivation and trading of this indigenous fruit to exporters and farmers. For the first time the fruits of Jamun produced in Bithoor (Kanpur) were exported by the Agricultural and Processed Food Products Export Development Authority (APEDA) registered exporter in the first week of June and the export is being continued which is in tonnes. Jamun fruits have grown in popularity in India and abroad in recent years.
Dr. CB Singh, Assistant General Manager, Agricultural and Processed Food Products Export Development Authority (APEDA) said that Jamun from Uttar Pradesh is being welcomed in the London market and apart from mango, there is a lot of potential for export of this fruit. Exporters were able to ship shipments to distant markets due to quality fruits and packaging technology. Considering the demand for Jamun, there is a good scope for export of high quality Jamun fruits to Europe and Middle East countries.
Jamun is becoming increasingly popular due to its anti-diabetic properties. It is rich in vitamin C and antioxidants as well as a large number of bioactive compounds. The evidence of their being beneficial to human health is based on scientific experiments. Incredible bioactive compounds aid in improving heart health, digestion and gum health. Due to the many health benefits of jamun, some people who are fond of it enjoy the pulp and make a powder of the kernels to consume as a health supplement.
Exporters, previously unaware of the export potential of Jamun, are now planning to export this unique fruit to European countries where people are willing to pay a premium price for such a rare and exotic product. Jamun is a rare fruit in most European markets, as a result, producers and exporters will be able to make reasonable profits if systematic exports of this fruit are encouraged.
