App Store spending up 22.1 percent year-on-year in H1 of 2021: Report

Apple’s App Store is still seeing significant growth and consumer spending grew 22.1 percent year-on-year in the first half of 2021. This information was given in a report. According to Sensor Tower, the first half of 2021 has been an extremely profitable period for digital storefronts, which include Apple’s App Store and Google’s App Store.

According to a report by AppleInsider, in a report released by Sensor Tower, the company claims that consumer spending for both is still rising.

Between the two storefronts, global consumer spending reached $64.9 billion for the first six months of 2021. This is reported to be up 24.8 percent from the same period in 2020 when it generated $54 billion.

The growth may have been helped by the Covid-19 pandemic, but Sensor Tower claims the main growth in sales coming in the first half of 2020, which saw a 28.4 per cent year-on-year growth from the same period in 2019.

On a per-store basis, the App Store continues to lead the App Store and takes in $41.5 billion from in-app purchases, in-app purchases and subscriptions.

This represents a 22.1 percent year-on-year increase from $34 billion, although it is less than the 29.3 percent YOY growth between 2019 and the first half of 2020.
In contrast, Google Play earned $23.4 billion from the first half of 2021.
Lagging behind in revenue, it still represents a staggering growth compared to Apple, as spending rose 30 percent from $18 billion annually.