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iPhone 12 series sales crossed 100 million in April

A new report says that the total worldwide sales of the Apple iPhone 12 series has crossed the 100 million units mark in April.

According to Counterpoint Research’s Mobile Handset Market Pulse Service, the series managed to achieve this feat in the seventh month after its launch.

With the iPhone 12 series, Apple has achieved another volume super-cycle after six generations of iPhones, which are on the verge of the 5G transition, the market research firm said in a statement on Wednesday.

The report said that 5G capability and a full OLED screen attracted customers for the iPhone 12 series.

With ASPs for Apple phones at an all-time high, the volume super-cycle of the iPhone 12 series will also lead to a revenue super-cycle to break its record every year.

Consumers preferred the highest version of the iPhone 12 series during the first seven months of the series’ launch.

The Pro Max version accounted for 29 per cent of the sales of the iPhone 12 series, while the same model in the iPhone 11 series accounted for 25 per cent.

This is also one of the reasons why the iPhone 12 series earned 22 per cent more revenue than the iPhone 11 series in the first seven months of its launch.

The launch price of the base variants of iPhone 11 Pro Max and iPhone 12 Pro Max is $1,099.

Notable upgrades in the 12 Pro Max are 5G capability, higher RAM, memory and the A14 Bionic chip.

There was also a trade-off as the charger and headphones were missing from the box. However, this did not seem to be a deal-breaker for consumers, especially in the US, which contributed 40 per cent to global iPhone 12 Pro Max sales as of April.

The upgrade, which came at the same price as the iPhone 11 Pro Max, was supported by aggressive operator promotion. This helped make the 12 Pro Max the best-selling device in the US consistently since December 2020.

Moreover, the iPhone 12 series was also comparatively less affected by the pandemic than the iPhone 11 series. In addition, consumers who had put their devices on hold due to the pandemic last year were upgraded to the 12 series.