Growing trend among youth towards Ayurveda
Ayurveda-based health startup Auric has announced a pre-Series A funding round of $2 million. Commenting on the successful fund raise, Deepak Agarwal, Founder, Auriq, said, “Since our inception three years ago, we have remained steadfast in our mission to incorporate Ayurveda into the daily lifestyle of the youth of the 21st century. We are fully committed towards the idea of empowering the new generation of the country with that ancient knowledge which is beneficial for them. The funds raised this time will really help us a step closer towards reconnecting the mind, body and soul of the people around us.
Aurik operates in the large-premium segment in the mix of consumer goods and supplements. It has an exclusive range of drinks inspired by Ayurveda which includes coconut water drinks for beauty and health, drinks for healthy skin, balanced weight and strong hair to name a few. The company has also introduced hot drinks based on Ayurveda such as Moringa Masala Chai, Turmeric Coffee and Ashwagandha Hot Chocolate.
Commenting on the investment, Anurag Goel, General Partner, Cactus Venture Partners said, “We are excited by Deepak’s vision to make the ancient Indian techniques of Ayurveda accessible to Millennials while leveraging modern digital and distribution infrastructure. This is particularly relevant in a post-Covid world where consumption is now driven more by health and wellness goals. We look forward to being a part of this journey with the Auriq team and are confident that Auriq has the foundation to become a leading Ayurveda brand globally.
