First consignment of West Bengal’s GI tagged sweet Mihidana exported to Bahrain

In an effort to promote products with indigenous and Geographical Identification (GI) tags, the first consignment of Mihidana, a sweet sourced from Bardhaman in West Bengal, has been exported to Bahrain.

The installment of the unique sweet Mihidana was exported by APEDA registered M/s DM Enterprises, Kolkata and imported by Aljazeera Group, Bahrain. This sweet from West Bengal is being showcased (also made available for tasting purposes) to consumers at Aljazeera Super Stores in Bahrain. More consignments of this unique sweet will be exported during the upcoming Diwali festival.

Recently, to celebrate the historical legacy of Jayanagar Moa, a century-old sweet dish prepared from popped-rice balls and fresh date jaggery in Jayanagar, West Bengal, India Post in association with APEDA launched a specially designed The envelope was issued.

A consignment of Jayanagar Moa was exported by APEDA registered M/s DM Enterprises, Kolkata in January, 2021. APEDA has been focusing on promoting lesser known, indigenous and GI tagged food products from the country.

In August 2021, India Post released a special cover on Mihidana and Sitabhog, the sweet delicacies of West Bengal. West Bengal’s Bardhaman received the GI tag in 2017 for a century-old sweet dish.

A GI tag is a symbol denoting a specific geographical origin and has the same quality or is famous for that origin. A GI is a type of Intellectual Property Right (IPR) that differs from other forms of IPR in that it attributes the uniqueness of a community to a specified location, rather than to an individual as in the case of trademarks or patents. it happens.

A GI tag can be issued for agricultural, natural or manufactured goods which have a unique quality, reputation or other characteristic features due to its geographical origin. Darjeeling Tea, Basmati Rice, Kanchipuram Silk, Mysore Silk, Hyderabadi Haleem, Nagaland Chilli Products, etc., are sold with GI tags which have premium prices.
APEDA undertakes market promotion activities, market intelligence for informed decision making, international knowledge building, skill development, capacity building and high quality packaging for export of food products.
APEDA has been conducting promotional activities to bring unique and GI certified products in the export map of India’s agricultural and processed food products. APEDA provides assistance for setting up of pack houses in all the states which will meet the essential requirements or infrastructure requirements for export of fresh fruits and vegetables to the international market.