Food and snacks prepared with Ayurvedic prescriptions will be seen in markets across the country, it will reduce these diseases
Food and snacks prepared according to authentic Ayurvedic recipes will soon be seen in markets across the country. Which will help in reducing lifestyle diseases like malnutrition, diabetes and high blood pressure. A session was organized on the topic ‘Ayurveda Aahar: Food is Medicine, But Medicine is Not Food’ at the 10th World Ayurveda Conference (WAC) going on in Dehradun. During this, members of the high level committee constituted for the production and marketing of Ayurvedic food and snacks gave this information.
These are the members of the high level committee: The members of the high level committee included former Vice Chancellor of National Institute of Ayurveda Deemed University Jaipur (NIADU) Professor Mita Kotecha, Director of All India Institute of Ayurveda, New Delhi, Professor Tanuja Nesari and Professor Anupam Srivastava of National Institute of Ayurveda Jaipur. This committee is working in collaboration with Food Safety and Standards Authority (FSSAI) and other agencies.
Former Vice Chancellor of NIADU Prof. Mita Kotecha said that there will be 700 recipes and formulations strictly following the Ayurvedic texts. Apart from this, there will be many other recipes, which will allow conditional changes. So that, variety can be provided. To compete with the existing mega food sector, which is doing business in trillions.
He said that this initiative will revive the traditional foods of India, which have flooded the market with unhealthy processed products, which are playing with the health of the people. Also said that this project was started under the Ayurveda Diet Regulations 2022 and the rules made under the law. The guidelines under the law and rules are in the final stages of preparation. Which will be seen on the ground soon.
Currently, most of the Ayurvedic foods available in the market will fail the test of authenticity in every aspect, be it process, quality or quantity of ingredients. This initiative will help the government to meet the development goals set by the World Health Organization and the United Nations. It will also play a major role in effectively tackling the problems of hunger, malnutrition and obesity.
At the same time, Professor Tanuja Nesari, Director, All India Institute of Ayurveda, New Delhi, said that the proposed Ayurveda food segment will be a ‘sea of opportunities’ and borderless. The sector will be allowed to use the latest food technologies and take the help of nutritionists and Ayurveda experts.
So that the essential principles of centuries-old Indian traditions remain intact in the food and snacks prepared and marketed under the scheme. Marketing will be on the lines of practices adopted by the Fast Moving Consumer Goods (FMCG) sector, which will take advantage of food aggregators doing door delivery. It will also ensure that these food varieties are available in all eateries including star hotels.
