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Orient Launches New Chef Special Range

Orient Electric Limited has announced the launch of its new ChefSpecial range of kitchen appliances. It starts with ChefSpecial 1200W Mixer Grinder and ChefSpecial 400W Nutri Blender, the company said in a statement issued here today. The range has been designed with a focus on the three defining aspects of performance, convenience and style.

Salil Kapoor, Business Head, Home Appliances, Company said, “We see a lot of potential in the kitchen appliances business. That’s why we are constantly launching new products with attractive designs and great features from the point of view of the customers. In today’s hectic lifestyle, consumers keep looking for convenience. They are now looking for high quality products, which can save their time and enable them to multi task. Along with this, the interest of consumers in products that promote healthy lifestyle is clearly visible these days. Keeping this new consumer perspective, we have launched our new Chef Special range with distinctive design and user centric features. For example, our new 1200 Watt Chef Special Mixer-Grinders meet the consumer needs for superior mixing, grinding and faster processing. Along with this, many features have been given in terms of security. The rapid acceptance of Orient Kitchen Appliances by our customers clearly reflects our commitment to quality and innovation. Apart from these two products, the company is also offering ChefSpecial Sandwich Maker and 1200 Watt Frabifill Steam Iron.