AU Bank names Aamir Khan and Kiara Advani as brand ambassadors

Promising to revolutionize digital banking, AU Small Finance Bank has announced the launch of digital bank and credit cards as well as the appointment of actor Aamir Khan and actress Kiara Advani as its brand ambassadors.

In a statement issued here today, the bank said that these two artists have been appointed as brand ambassadors on the occasion of the launch of the mega brand campaign. This is the first integrated marketing communication campaign and a creative endeavor since the Bank’s inception that will showcase the Bank’s passion for innovation. In addition, with the launch of NextGen Banking, the Bank launched its avant-garde digital banking platform AU0101 to enable its customers to avail all banking services digitally, including face-to-face meeting with the banker through video call. -Face to face conversation feature is also included. Apart from this, the bank has also introduced its range of credit cards to serve all types of customers.

The new brand campaign has been launched through over 750 banking touchpoints spread across 15 states and 2 union territories. With this the bank hopes to enhance its message of challenging the status quo with this initiative and expanding its reach in major cities and towns of India. As a part of this campaign, AU will release a series of ad films on products and features such as Monthly Interest, Anywhere Banking, Video Banking, UPI QR and New Age Credit Cards to showcase the change proposition through these offerings. be made alive.

Sanjay Agarwal, MD & CEO of the bank said, “AU was established two and a half decades ago with the objective of providing formal financing to the unbanked and over the last four years as a bank we have expanded our range of services. and has successfully expanded both its geographic reach. Our success is the result of our innovations in the banking sector. We take immense pride in doing things differently for the delight of our customers and with the launch of our digital bank AU0101, we will be working towards ushering in a paradigm shift in banking.”

To make the campaign more impactful and bring a universal appeal, AU has roped in two actors of Indian cinema, Aamir Khan and Kiara Advani.