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JSW Paints expands in Punjab

JSW Paints, an eco-friendly paint company has announced its entry into the Punjab market.

In a statement issued here today, the company said that JSW Paints, launched in the year 2019, has so far established a strong presence in the southern and western markets of the country. With an aim to become a pan-India company, the brand is now expanding its operations in northern, central and eastern India.

Its entry into the Punjab market is actually part of its expansion plan at the national level. The company has started launching its product portfolio of water-based paints in Chandigarh and Jalandhar comprising of 1808 shades. The company aims to strengthen its presence in all local markets of Punjab by March 2022.

JSW Paints has ensured an investment of Rs 750 crore to expand its business in the northern, central and eastern regions of the country. These investments will be used to expand existing paint-manufacturing capabilities to meet demand from customers in Punjab and other new markets, as well as launch other marketing and distribution initiatives.