News Cubic Studio

Truth and Reality

From January 1, TV channels will have to show 30 minutes of ‘Deshhit content’ every day

From next year, it will be necessary for Indian television channels to telecast the content of ‘Deshhit’ for 30 minutes every day. There is a possibility that from January 1, 2023, it will be necessary for satellite TV channels to broadcast content related to national interest for 30 minutes every day. In fact, earlier this month, the Union Cabinet approved the ‘Guidelines for Uplinking and Downlinking of Satellite Television Channels in India 2022’, under which it has been made mandatory for channels to telecast content related to national interest for half an hour daily. .

The government issued the guidelines on 9 November. On that day, despite the guidelines being effective across the country, officials of the Ministry of Information and Broadcasting (I&B) said that channels would be given time to prepare content related to national interest. According to The Indian Express, sources said that several rounds of meetings were held with channels and other stakeholders, after which it was decided that the guideline of “30 minutes of national interest content” would be implemented from January 1, 2023.

Content will have to be prepared on these 8 themes

Sources also said that there is going to be another meeting between the officials of the ministry and the stakeholders to finalize the plan. According to the guidelines of the government, content related to public service and national interest will be telecast every day for 30 minutes. Channels have been given 8 themes to create content. Themes given to the channels include-

Spread of education and literacy

▪️Agriculture and Rural Development

▪️Health and Family Welfare

▪️Science and Technology

▪️Women’s welfare

▪️Welfare of weaker sections of the society

▪️Protection of the environment and cultural heritage

▪️National integration.

What would be its benefits?

It has also been said in the guidelines that from time to time, the government will continue to issue advice to the channels for broadcasting content related to the national interest and it will be necessary for the channel to follow it. The government’s move is expected to allow television channels from Bhutan, Bangladesh, Sri Lanka and Nepal to uplink from India instead of Singapore. Singapore is the preferred uplinking hub for channels broadcast in the subcontinent. At present, out of total 897 channels registered with Ministry of Information and Broadcasting, only 30 channels are uplink from India.