DD Chandana gets more than 1 million subscribers on YouTube, Digital Prasar Bharati gets promotion in Southern India

Based on quality content and digital-first approach, Prasar Bharati’s digital platform from the southern region of India has come a long way in just a few years. Meanwhile, DD Chandana (Karnataka) has become the first channel in the region to achieve the milestone of 1 million subscribers on YouTube and DD Saptagiri (Andhra Pradesh) and DD Yadagiri (Telangana) are fast achieving the target of 5 lakh subscribers. are headed towards. Tamil and Malayalam news units and Doordarshan hubs with over 1 lakh YouTube subscribers are in healthy competition with each other and with the local linguistic media industry. The most viewed videos on these YouTube channels range from comedies and telefilms to celebrity interviews and educational content. Among the national channels of Doordarshan, the international English news channel DD India recently crossed the 1 lakh subscriber mark on YouTube due to unique content that tells the story of India specially created for the youth and global audience.