Parties did a lot of election campaign through internet, know which party spent how much money on advertisements this time

Atal Bihari Vajpayee was the first leader to campaign through the internet. Since his campaigning through internet, the role of internet has become very important in elections. Nowadays, election atmosphere is being created and election campaigning is done through social media and internet. Parties spend crores of rupees for this.

Election campaign was conducted for the first time through internet in 1999

Internet service was started in India on 15 August 1995. When Videsh Sanchar Nigam Limited connected Indian computers to other computers of the world through its telephone line. Since then the World Wide Web has become an important part of our lives. However, 20 years ago, when the Internet was in its infancy, Bharatiya Janata Party candidate Atal Bihari Vajpayee created a website named VoteForAtal.Com for his election campaign on 27 July 1999. It was inaugurated by film star Vinod Khanna. Now the Internet showed its effect and Atal Bihari Vajpayee won this election.

You will be surprised to know that during which VoteForAtal.Com was inaugurated. During this time, Narendra Modi was also present in the UP BJP office and he also advised to get this website inaugurated by some famous face. So that this event gets good media coverage and it also happened.

BJP used the internet very well

• Narendra Modi had sensed the power of the Internet in its early days and there is no doubt in the fact that
• Years changed and the Internet became stronger. The world of Internet had now become bigger and more effective than ever imagined.
• They also had easy access to the general public. Political parties were understanding the power of the Internet. BJP used this power very well in the 2014 elections. The result of which was victory for BJP.

Internet played an important role in BJP’s victory in 2014

Internet also played an important role in BJP’s victory in the 2014 elections. This sequence of BJP’s victory continued in the year 2019. A study by the world’s famous university Stanford University says that the role of social media was very important in the 2014 Lok Sabha elections. The use of Twitter before the elections also became a reason for defeating the Congress which had been in power for decades. Today there is no harm in accepting that elections are fought on the ground. Much more than that is fought on the Internet.

Rs 102.7 crore spent on political aids in three months

This time too, a significant impact of the Internet is being seen in the Lok Sabha elections. Let us tell you that according to Google Ads Transparency Center, there has been an increase of 11 times in political ads on Google platform during January March 2024 as compared to January March 2023. You may not believe it, but Meta and Google estimate that in the last three months, around Rs 102.7 crore has been spent on political ads in India.

BJP spent Rs 37 crore and Congress spent Rs 12.2 lakh

According to a report in Aaj Tak, Bharatiya Janata Party has spent Rs 37 crore on political ads between December 5 and March 3. Whereas according to India Today’s Open Source Intelligence team, the Indian National Congress has so far spent Rs 12.2 lakh in online content promotion.